During the 2023 Voyage magazine award ceremony held on January 31, Bhutan was honored with the Special Travel Destinations Award, marking its second tourism accolade in China within a month.
The ceremony, which spotlighted emerging travel trends such as eco-tourism and sustainable travel experiences, underscored Bhutan’s unique appeal to Chinese travelers as a distinctive and alluring destination. The evaluation process for the 2023 Voyage Awards involved a discerning panel of travel industry experts, media professionals, and key opinion leaders.
Dong Jun, editor-in-chief of Voyage Magazine China, praised Bhutan’s exceptional blend of cultural authenticity and environmental stewardship, recalling his own memorable experience during a visit to the country in 2017. According to Dong Jun, Bhutan’s serene landscapes and welcoming locals left a lasting impression, epitomizing a harmonious fusion of nature and culture.
As a prestigious luxury travel publication renowned for its innovative approach to exploring global destinations, Voyage Magazine’s recognition of Bhutan’s allure further validates the country’s commitment to providing unparalleled travel experiences.
Dorji Dhradhul, Director General of the Department of Tourism, expressed pride in Bhutan’s receipt of the esteemed award, emphasizing the nation’s unwavering dedication to offering authentic encounters amidst tranquil landscapes and hospitable communities.
With its rich cultural heritage, picturesque monastic architecture, and emphasis on environmental conservation, Bhutan continues to beckon Chinese tourists seeking solace and deeper cultural immersion in a setting that celebrates harmony with nature.
